Particular.
©️Jason.
We are rather particular, specific, careful, and quiet. We understand that things take time to happen, and we know when the right moment comes. We are never in a hurry; we prepare for the future diligently and quietly, one step at a time.
We consistently hear callings and answer them, and we understand that not every calling is the one to answer. Not every offer is an opportunity, and we are specific about picking up calls and particular about answering them.
There are four months left in this year, and we are absolutely grateful for it. Not just because we accomplished so much this year, but because we also un-accomplished so much as well.
It needs to be empty to fill the cup with better tea. We know when to stop, let go, and end the chase. We are lightly serious and seriously light about ourselves. We meticulously calculate, and we intentionally do not hear, listen to, or accomplish certain things.
We are here for a business, but this was never about the business. That’s why we could stay particular. That’s why we are not like any other out there.
We are a Particular tearoom for particular folks.
We go by Heesum, a happy bright space.
Jason.
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Jason runs Heesum, a traditional Korean tea room in Seoul where guests can experience a Hands-On™ Korean tea ceremony. With a background in journalism and past work as a writer for a global Fortune 10 company, he brings both storytelling and hospitality to the tea table. A passionate painter, photographer, and long-time tea lover, Jason now co-hosts Heesum’s tea sessions with certified tea master Songna, who guides each ceremony with deep knowledge and warmth. If you’re looking for an authentic Korean tea ceremony in Seoul, Heesum offers a personal and culturally rich experience.
